The importance of workflow
November 3rd, 2011
This evening I had a personal epiphany on the importance of workflow on the adoption of innovation. For the last year or so, I had the Dragon Dictation app on my iPhone, but rarely used it. Now that Siri allows me to dictate directly into the iPhone’s E-mail application, I use it all the time! The seemingly insignificant ‘burden’ of having to dictate into the Dragon app, then copy/paste into an e-mail was, apparently, quite a significant barrier to my adoption of this really valuable voice recognition feature.